Friday, December 16, 2005

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Work Less, Make More, With Autoresponders Part 2

Another specialized use of autoresponders is to create courses
that you can then offer your site visitors for free.

You must choose a topic in which you are an expert
and that precisely targets your potential customers.

Once you have carefully chosen your subject, divide it into
a number of different sub-topics. Then offer your site
visitor a free 10 or 15 or 30 day course, each day offering
a different sub-topic.

The first topic should always be a welcome message to your
site visitor and an explanation about what is to follow.

Your explanation should be enticing, getting the point
across that you are offering free, quality information
that your target audience will find of great value.

With every lesson, include the number of the lesson, the
topic title, information about your company and its
services or products.

At the end, include a few blurbs about the next lesson
to entice the subscriber to continue on.

Make sure each topic is packed with essential and valuable
information, and leaves the visitor lusting to know more.
Otherwise, you may lose them in the very beginning.

Of course, you have to write up your course before you can
offer it. Once you have done this, and gone over the
material carefully, employing a professional writer or
editor if necessary, you must transfer your text to your
autoresponder.

There are a number of autoresponders you can use.
Go onto Google and you will find a long list of
autoresponder companies.

The one I personally use and recommend is "MasterListTools.com".

Then sign-up for your chosen autoresponder.
Once you do, you will receive instructions as
to how to set it up and transfer your text.

CLICK HERE for a sample video overview
of autoresponders from MasterListTools.com

For a sample video tutorial on how to create an autoresponder,
CLICK HERE

Email is an excellent marketing tool.
It is inexpensive and it is fast. Use it to advertise your
business by choosing your email address carefully.

Your website should contain different email addresses
for different contact requests.

For example, use info@yourdomain.com for information
requests, or sales@yourdomain.com for questions about
sales.

It's a good idea to set up one for the owner, such as
firstname@yourdomain.com. This presents your company in
a personal, approachable light and insures that direct
contact is provided.

Autoresponders are an effective and powerful marketing
tool, allowing you to make contact with thousands of
potential customers.

This is an invaluable asset considering how many potential
customers you usually have contact with before you make an
actual sale.

Essentially, an autoresponser allows you to automate part
of your marketing campaign...which helps you "Make More
While Working Less".


====================================
Joel Christopher is known among Internet marketers as
“The Master List Builder.” In less than three years,
he grew his subscriber base from zero to more than
120,000 readers who eagerly await his weekly ezine.
Learn how you can build & profit from your own list at
MasterListBuilder University
====================================


Salamat at Mabuhay (Thank You and Long Live!)

Friday, December 09, 2005

Work Less, Make More, With Autoresponders Part 1

Working Less and Making More is very doable
especially in the Internet Marketing business.

By using technologies like autoresponders, you can
really duplicate your efforts many times over without
increasing your overhead expense while at the same
time working a lot less...

Answering Emails on a daily basis is one of those
necessary but tedious and time consuming tasks
which can overwhelm you.

If you've reached the point of exhaustion trying to
keep up with answering the mountain of emails that
threatens to bury you alive every single day, you're
ready to learn about autoresponders.

The bad news is that people expect prompt replies to
their email inquiries. However, unless you can figure
out how to work continual twenty-four hour shifts, or
hire enough people to constantly monitor incoming emails
(while they're eating up your revenue), you have a problem.

The good news is an autoresponder is an inexpensive method
of quickly responding to emails. What these programs do is
automatically respond to incoming emails as soon as they
are received.

Emails are essential to your business for many reasons.

Most importantly, these invisible email voices give you
their feedback about your website. However, if you spend
all your working hours answering these emails, how are
you supposed to run your business?

The answer is simple: use autoresponders.

Autoresponders are programs that automatically respond to your
emails without you so much as having to click on your mouse.

There are a number of good reasons why you need an
autoresponder besides just answering your email.

For example, autoresponders can be used if you need a way
to send information about your services or products, price
lists, or if there are repeated questions asked across large
numbers of emails.

Maybe you want to offer your site visitors a special bonus
of some kind, such as advice or relevant articles. All of
this can be handled by an autoresponder.

Additionally, you can advertise your business and then build
stable relationships with your customers thru autoresponders.

Autoresponder programs vary from software that runs with
your email program to a specialized script that runs on
your web hosting company's server or a third party software
running on the company's servers.

This kind of script may use a web page form or simply operate
with your email account. This kind of script is programmed to
send out a standardized message whenever an email is received.
The message is sent to a particular script or email address.

Some autoresponders can do more than simply send out
standardized messages. They can send out an unlimited
number of follow-up messages sent at predetermined
interval of time.

For example, you can set your autoresponder to send out a
new message every day for as long a period as you desire.

Your website hosting company often provides autoresponders
as a free service. If this is not the case with your web
hosting company, there are numerous companies who offer
this service for a small fee.

To personalize your autoresponder messages, you can attach
a signature. Signatures in this case are much like business
cards. You can include your name, company, all your contact
numbers and addresses, and a brief message.

It's a good idea to attach a signature to every email that
is sent out. This works as a repeated reminder of your
business identity every time a customer sees it. The more
they look at your signature, the more likely your company
will spring to mind when your particular service or product
is needed.

You can create a standardized signature that every person
in your business uses, or you can go wild, and let every
staff member create their own personal signature.

Of course, like everything in life, there are some rules
and guidelines to creating a personal signature.

Keep the length of your signature between 5-10 lines
of text, with no more than 70 characters in a single line.

Make sure that your email program does not cut off your text!

You may include your name, your company name, your email
address, fax number, and any other contact details, such
as 800 numbers.

Lastly, always include a short personal message about your
company. It should be a subtle sell of your services or
your products, and possibly your company's reliability
and longevity.

For more information on the autoresponder system
I personally use, you can go here...

For part 2 of "How To Work Less & Make More Using Autoresponders", I'm gonna share with you another excellent way of

using these autoresponders to simplify your life and enable you to work less & make more

====================================
Joel Christopher is known among Internet marketers as
“The Master List Builder.” In less than three years,
he grew his subscriber base from zero to more than
120,000 readers who eagerly await his weekly ezine.
Learn how you can build & profit from your own list at
MasterListBuilder University
====================================

Salamat at Mabuhay (Thank You and Long Live!)