Friday, December 16, 2005

Work Less, Make More, With Autoresponders Part 2

Another specialized use of autoresponders is to create courses
that you can then offer your site visitors for free.

You must choose a topic in which you are an expert
and that precisely targets your potential customers.

Once you have carefully chosen your subject, divide it into
a number of different sub-topics. Then offer your site
visitor a free 10 or 15 or 30 day course, each day offering
a different sub-topic.

The first topic should always be a welcome message to your
site visitor and an explanation about what is to follow.

Your explanation should be enticing, getting the point
across that you are offering free, quality information
that your target audience will find of great value.

With every lesson, include the number of the lesson, the
topic title, information about your company and its
services or products.

At the end, include a few blurbs about the next lesson
to entice the subscriber to continue on.

Make sure each topic is packed with essential and valuable
information, and leaves the visitor lusting to know more.
Otherwise, you may lose them in the very beginning.

Of course, you have to write up your course before you can
offer it. Once you have done this, and gone over the
material carefully, employing a professional writer or
editor if necessary, you must transfer your text to your
autoresponder.

There are a number of autoresponders you can use.
Go onto Google and you will find a long list of
autoresponder companies.

The one I personally use and recommend is "MasterListTools.com".

Then sign-up for your chosen autoresponder.
Once you do, you will receive instructions as
to how to set it up and transfer your text.

CLICK HERE for a sample video overview
of autoresponders from MasterListTools.com

For a sample video tutorial on how to create an autoresponder,
CLICK HERE

Email is an excellent marketing tool.
It is inexpensive and it is fast. Use it to advertise your
business by choosing your email address carefully.

Your website should contain different email addresses
for different contact requests.

For example, use info@yourdomain.com for information
requests, or sales@yourdomain.com for questions about
sales.

It's a good idea to set up one for the owner, such as
firstname@yourdomain.com. This presents your company in
a personal, approachable light and insures that direct
contact is provided.

Autoresponders are an effective and powerful marketing
tool, allowing you to make contact with thousands of
potential customers.

This is an invaluable asset considering how many potential
customers you usually have contact with before you make an
actual sale.

Essentially, an autoresponser allows you to automate part
of your marketing campaign...which helps you "Make More
While Working Less".


====================================
Joel Christopher is known among Internet marketers as
“The Master List Builder.” In less than three years,
he grew his subscriber base from zero to more than
120,000 readers who eagerly await his weekly ezine.
Learn how you can build & profit from your own list at
MasterListBuilder University
====================================


Salamat at Mabuhay (Thank You and Long Live!)

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